Concept & Audience
Oro Aroma is a brand created for a niche audience—true connoisseurs who understand the deeper artistry of fine cigars. For this elite group, it is rare to see a Robusto or Corona chosen as an after-dinner cigar. Yet, there are moments when even the most discerning smoker desires a cigar of smaller proportions—a reliable daily companion rather than a grand occasion.
It is in this spirit that the Robusto Extra was born: a cigar with greater approachability, without compromising complexity.